As Creative Director, I oversaw development and production for True & Co.’s Fall ’24 and Spring ’25 campaigns—from pre-production and casting through the shoot and post-production. I partnered with internal and external producers, and worked closely with an in-house senior graphic designer, and a freelance editor to shape the creative across stills, video, and digital assets—extending across the True & Co. website, Amazon Brand Shop, emails, and paid and organic social media.