Ways To Wear It
Point-of-sale signage designed to show customers the versatility of the Van Heusen dress shirt—styled both casually and professionally to inspire easy, everyday wear.
Stain Shield
Creative developed to highlight the performance of Stain Shield technology—showcasing its everyday practicality through product photography, point-of-sale, emails and motion assets for social.
Women's Fit Guides
Visual tools designed to help women find their ideal fit across bras, panties, and pants—featuring side-by-side fit comparisons, clear measuring guides, and product-specific visuals. Custom illustrations were created to support the bra fit guide and enhance clarity across all formats.
The Perfect White Shirt
Created to reinforce Van Heusen’s positioning as a go-to for fit, comfort, and value, this campaign aimed to show that finding the perfect-fitting shirt doesn’t have to be difficult – or expensive. We cast real company employees to authentically represent a range of body types while staying within budget and keeping the voice of the campaign grounded and relatable.
