As Creative Director, I led concept development in close collaboration with the VP of Brand Marketing and oversaw all phases of the Warners Fall '24 campaign—from pre-production and casting through the shoot and post-production. I partnered with internal and external producers, and worked closely with freelance editors, freelance copywriters, and an in-house associate art director to bring the narrative to life across stills and video, extending across the Warners website, Amazon Brand Shop, emails, and paid and organic social media.