Brand Guidelines & Toolkits
Comprehensive brand and production toolkits developed to ensure clarity, consistency, and creative alignment – used by ecomm studios, licensees, department teams, freelancers, new hires, external agencies, and brand partners. These materials range from foundational brand guidelines to detailed photo direction and shoot planning resources.
Some content has been edited or omitted due to confidentiality.
Brand Guidelines
Robust brand guidelines built to define and unify the brand’s voice, visual identity, and customer-facing presence – covering everything from positioning and tone to logo use, color, typography, and creative execution across channels.
Photography Standards & Toolkits
Guidance designed to support creative consistency across campaign, packaging, and ecomm photography – covering everything from casting and styling to framing, post-production, and usage best practices.
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Ecomm Photography Guide
A detailed framework for ecomm photography execution – covering direction for pre-production, posing, lighting, styling notes for hair, makeup, and nails, post-production workflows, retouching comments, retailer specs and cropping guidelines.
Photoshoot Workbooks
Custom workbooks created to streamline photoshoot logistics and post-production—outlining models, style numbers, colorways, and shot lists in advance, with retouching notes and editorial groupings post-shoot.
​Pre-shoot:
Post-shoot:
